Project Description
Moxi Roller Skates were created to revitalise classics for women on a roll!
Michelle ‘Estro-Jen’ Steilen had a vision for the future of roller skating. She wanted to put a colourful spin on a fun pastime. Feeling most courageous on her skates, Michelle utilised her marketing background and love of roller derby, to create the Moxi Roller Skates brand.
Moxi Roller Skates feature components from the worlds best roller skate manufacutrer, Riedell Skates. With this partnership, you can be sure that you’re getting the best quality skates.
Rollerskates have normally been white for girls and black for boys. Michelle wanted to change this by putting fashion on wheels. Starting out with six designs originally, there are now over 10 models to chose from. Thanks to the partnership between Moxi and Riedell, they offer customisation on the new Moxi Jack skates.
As well as roller skates, Moxi have a range of accessories which are designed to put the fun in functional.
In 2017, Moxi Roller Skates joined forces with one of the biggest and best names when it come to helmets – S1. A funky Moxi leopard print was paired with the standout features of the signature S1 Lifer helmet making this collaboration a huge success.